Being stuck in a conundrum of pricing your designs can be difficult. One of the major dilemmas faced while selling your prints and patterns or determining the perfect charges for a client, is pricing your work. Taking various factors in to consideration and strong influence of contemporaries, in a competitive market uniqueness and costing play a vital role.
For young textile designers who are stepping into the world of freelancing or starting to work with a company, it’s hard to put the right price on the designs. There are always questions looming in their mind of pricing it too high and not getting the response from the customers or pricing it too low beyond its true value. There are several factors that need to be considered by you to find the correct amount that is beneficial to you and the customer. Let’s dig a bit deeper to find out more about these costs determining factors.
Variables to consider
The very first thing that any designer thinks while determining the cost of their work is the amount spend on raw materials. Unless you are a surface designer who uses hand painting as their medium of creation, the cost of raw materials isn’t applicable to you. Uniqueness, creativity, medium, time taken are all the variations that influence the cost of the final content. The following is the list of factors that will help you determine the cost of your work.
Time taken to make the patterns
The process of creating something extraordinary and something that stands out within the barrage of prints available, there is tremendous amount of time and technique that goes into it. The thought process itself of innovating a design that has never been seen before is painstaking. Implementing your ideas into actual content is an equally time-consuming task. There are many designers and creators out there who choose to charge the client per hour rates, to make sure they get the fullest of the time they have involved throughout the job. This works in the favour for many designers as the time involved in changes, edits and repeats is also accounted for. While charging for a project as a whole, it is not possible to charge for the additional hours invested in re-doing the clients changes and making amends to the produced content. Pattern designers usually charge a minimum fee of 7.25$ which is the minimum wage. The expertise level and technical abilities assesses the increase of cost per hour.
Pattern design is a form of artwork and includes the heavy influence of many factors. As a textile designer, it is important to stay up to date with current trends and fads. Textile designers who intend to work for fashion for example need to be aware of prints and patterns that are trending currently and what is the forecast for the next upcoming seasons. There are many who find inspiration from architecture, famous monuments, nature and museums. Getting access to a museum or archives of books and resource materials can incur some cost and must be accounted to while calculating the amount spent on these visits and buying research material.
It is imperative to know which industry you aim to be catering to. It helps you in your process of research and assists you in creating appropriate motifs. The textile designs which may complement home decor will not be the best option for apparel. Its assists in knowing the charges that are implemented your peers and contemporary designers working in the same field.
- Apparel - A textile designer that works on a freelance basis charges 23$ an hour. For those who are at a starter level charge within the bracket of 7$ to 17$ per hour. This is the cost for non-exclusive prints and patterns. These designs can be sold multiple times and in comparison, to exclusive designs they are much cheaper for the consumers. An exclusive design can be sold once to a customer which gives them the copyrights and they own the content. The exclusive designs are usually sold between 500$ -750$.
- Quilting – Creators at the beginning level of quilting designing have a rate of 13$ per hour and go up to 20$ an hour with increase in experience. Quilting designs usually are popular for smaller motifs which is less time consuming and creates a perfect result with lesser effort. This also reduces the bracket of cost per content for an exclusive design. Though the upper limit of cost is 750$ for an exclusive pattern the starting price of the exclusive design is 350$.
- Home décor – Textile designing in the home décor industry is apparent in everything we see even in our homes. Beddings, wallpapers, carpets, rugs and curtains they all have prints created by a textile designer with the expertise in home décor. The trends and home décor are completely different from all the industries and require larger designs and motifs with the perpetual need of repeating the designs. Similar to the apparel industry the minimum salary for a freelancer is 23$ per hour. With a permanent job salary at 48,000$ a year, a freelancer designer who has a good reputation charges 500$-1000$ for one exclusive design.
Detailing of the design
Within any industry the amount of details that go into the design adds to the cost of the content. The more intricate the work, the more time consuming it is and the designer must charge more for it. Within each theme and trend, itself there are several variations in size, minute motifs with extreme detailing to simpler designs with straightforward shapes. The designer must use their discretion while innovating the designs as to what they feel will work for the customers as well. The consumers are willing to pay a higher price as long as the design is unique and is in sync with latest trends and their brand identity as well. Many consumers are willing to pay for trends from previous seasons as well but it is imperative for the designer to do a proper research on what sells and work with regards to that.
It is a normal practice for textile designers to have to create repetition of the designs. This is usually in demand with consumers having products with a larger size. Within the apparel industry, larger manufacturers require the designers to create repetition of the design and for home décor repetition is more apparent as their products like curtains, bedsheets and rugs are of a larger size. This process is time consuming as well and is added to the cost of making of the design.
What are the most reliable platforms to sell pattern designs online?
While selling designs online can be a daunting task and gives rise to a multitude of questions. It is imperative to work with a company that is safe and safeguards the interests of the designers. Ready Pattern has years of experience on its side and ensures that the designer’s get the most out of using their platform. They not only help create the licenses for the designers they also introduce them to a larger audience by promoting them on their blogs and various social media platforms.
How much can a Surface Pattern Designer Earn?
Surface designers earn up to 3000$ a month and have the option of working with a company that requires their skills or work as a freelancer. Working on a freelance basis, designers can pick if they want to be paid by the hour, with a minimum fee of 13$ per hour or they can charge the client a sum for the entire project. Designers working on a freelance basis have the liberty to quote a rate according to what they deem is a fair price. Ready Pattern also allows the surface pattern designers to determine the price of the designs they upload, with exclusive license designs being sold up to 999$.
How to do I get direction for my next design?
Keeping up with latest trends, following trend forecasts and contemporary mood boards help in finding a direction for the next pattern designs. Several catwalk shows also help in finding the inspiration for a new collection and assist in forecasting trends that will be popular for the next seasons. Creating mood boards based on trends, themes for inspiration are contributing factors in finding the direction for the next pattern design.